We offer tailored support across five distinct phases, ensuring comprehensive guidance at every stage.
1
Market Orientation
& Feasability
A comprehensive study is the start of any concept we have created in the past. Based on our market research and our client's ambitions, we will propose a concept direction that takes into account the opportunities and considerations specific to the location. A realistic financial projection will be developed to provide insight into the potential top - and bottom-line results of the space.
During this phase, we also examine the space itself and prepare initial zoning ideas for both the front and back of the house. This will provide insight into the possibilities of the space and is often crucial for construction at an early stage.
Location analysis
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Relevant F&B market
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Supply market analysis
Demand market analysis
Trend insights
Segmenting, targeting, positioning
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Gap analysis ​
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Initial P&L estimation
Masterplanning
Identification of concept direction
Tailored
Concept Creation
2
In this phase the direction for the hotel, restaurant or bar selected in phase one, will now be worked out in detail. The concept that will be proposed will have a clear identity. In HH terms; we have identified a "leading principle" and based on that, conceptual pillars will be created that form the basis on which the concept can ‘rest’.
Detailed descriptions of the food and beverage proposals for products, preparation and style are a crucial part of the concept book. The concept book describes and visually demonstrates the look and feel of the future concept, as well as special features that have a special impact on the concept. Also part of this document, is the menu format, approach to the service, table top design and operating equipment suggestions, creative concept signature items, uniform direction, as well as a suitable name and name story.
Concept DNA & storytelling
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Food direction
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Beverage direction
Menu structure
Menu development
Signature F&B features
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Service philosophy​
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Staff fashion
OS&E direction
Music style
3
Branding &
Graphic Design
Brand strategy is essential for any brand. During this phase, the positioning of the future brand is established. To ensure brand uniqueness, the competitive market is scanned, and the mission and core values of the brand are agreed upon.
Brand identity touches upon the brand factors with which the target market will engage most. Taking into account the strategy established in the previous step, the brand benefits, brand personality, and brand promise are created. During this phase we create the logo, tone of voice and visual identity.
Brand applications continue with how to make the brand into tangible products such as menus or other collateral. To have a successful and consistent brand, the strategy and identity need to be reflected in all applications.
Brand strategy​
Brand identity
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Name proposal
Storytelling
Logo development
Colour palette ​
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Typography
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Photography style
Tone of voice
Brand collaterals
Inspiring
Interior Design
4
At H-Hospitality we create captivating restaurant environments that turn dining into a fully immersive experience. Our design philosophy celebrates ambiance as the heartbeat of every space, seamlessly blending style, comfort, and soul. By highlighting distinctive features like in-room kitchens, show-stopping bars, and statement lighting, we bring each venue to life with a unique narrative that resonates with your brand and clientele.
From cozy nooks to expansive, open concepts, every inch is thoughtfully curated to elevate the senses. Our approach to restaurant design transforms your vision into a destination - where the interplay of atmosphere and functionality draws guests in and keeps them coming back.
Masterplan and design concept​
Schematic design
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Detailed design
Tender package
5
Operational
Guidance
Owning and operating our own restaurants contributes to our experience and understanding first year challenges. In the Operational Guidance stage we will assist our clients with the pre opening phase of the restaurant as well as supporting the business side by evaluating financial performance monthly.
During this phase, our team will support the management team with hiring key personnel, assisting with the pre-opening budget, finalising the operating equipment selection, attending tastings, establishing service standards and everything else that is needed to open a restaurant, bar or hotel successfully.
Marketing & communication
Full graphic DTP design package
Pricing strategy
Human resources
Training and development (affiliated partner)
Full menu and drinks development
Operational assistance at opening