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H-Hospitality was brought in to conceptualize a space that was already quite far in the design stage. With a strong concept idea and creative branding, Fitzroy was successfully introduced to the market in Munich. Fitzroy is a fresh take on modern Australian dining, combining laid-back energy with bold, produce-driven cooking.
The brand takes its name and inspiration from Fitzroy, one of Melbourne’s most dynamic neighborhoods - known for its creative energy, eclectic dining, and laid-back edge. This spirit shaped the entire brand identity: vibrant, unpretentious, and full of character.
Market research
Concept creation
Branding & graphic design
Munich, DE
Anchor 1
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