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H-Hospitality was appointed to develop the F&B concept for the transformation of an existing Mercure hotel into a Tribe property in The Hague. The brief focused on creating a distinctive, lifestyle-oriented dining venue. The result is Hitchhike—a vibrant Cali-Baja-inspired concept that merges the laid-back atmosphere of Southern California with the bold, street-style flavours of northern Mexico.
Market research
Concept creation
Branding & graphic design

Under development
The Hague, NL
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